Identity
The Noun
THE ICE FACTORY AT BALLARD ESTATE IS NOW IFBE.
IFBE alludes to two of the simplest words in the English language – 'IF' and 'BE'.
IF
is a challenge to the normative, a suggestion of endless possibilities. ‘IF’ denotes a sense of hope and of wonder. It allows us to push the boundaries of our knowledge. Questions like “What if the earth isn’t flat?” or “What if the earth isn’t the centre of the universe?” were revolutionary.
BE
speaks of the act of being. It stands for the truth of unity and of multiplicity. It is the counterbalance that allows (re)solutions and revisions, manifestations and tangibles.
IFBE is a liminal space.
The word ‘liminal’ comes from the Latin word 'limen', which means threshold. It is the space between ‘what has been’ and ‘what if’ or ‘what can be’ - a projection of the future with a keen awareness of the past.
IFBE’s identity is connected by a dot. A culmination of several concentric realities.
IFBE explores how architecture, design and the arts impact life. It aims to open up discussions in a nurturing space that encourages spontaneity.
A place that belongs to ideas, not to ideology.